diff --git a/src/management/marketing.c b/src/management/marketing.c
index dcf575e74b..d60a351c73 100644
--- a/src/management/marketing.c
+++ b/src/management/marketing.c
@@ -92,8 +92,9 @@ void marketing_update()
 
 		// This sets the string parameters for the marketing types that have an argument.
 		if (campaign == ADVERTISING_CAMPAIGN_RIDE_FREE || campaign == ADVERTISING_CAMPAIGN_RIDE) {
-			RCT2_GLOBAL(0x013CE952, uint16) = RCT2_GLOBAL(0x01362942 + 304 * campaignItem, uint16);
-			RCT2_GLOBAL(0x013CE954, uint32) = RCT2_GLOBAL(0x01362944 + 152 * campaignItem, uint32);
+			rct_ride* ride = GET_RIDE(campaignItem);
+			RCT2_GLOBAL(0x013CE952, uint16) = ride->name;
+			RCT2_GLOBAL(0x013CE954, uint32) = ride->name_arguments;
 		} else if (campaign == ADVERTISING_CAMPAIGN_FOOD_OR_DRINK_FREE) {
 			campaignItem += 2016;
 			if (campaignItem >= 2048)